The First Step of Toy Fair is Digital MeetingAfter the pandemic in Turkey which will be held in Istanbul 3rd International Toy Fair trade show experience with a new generation of hybrid models it will be held in two stages. The first part of the fair will be held on the digital platform as B2B Networking Days on September 16-17, 2020. The second part will be held as a face-to-face fair on the traditional fair dates, 18-21 March 2021, in line with the demands of the industry. Thanks to its hybrid model, the fair will bring together professional buyers who do not want to travel due to the pandemic and personal preference and the leading companies of the sector, and will contribute to exports.
Due to the pandemic, the 3rd International Istanbul Toy Fair will be held for the first time in a hybrid model this year. The fair, which will be organized by TÜYAP (Tüyap Tüm Fuarcılık Yapım A.Ş.) in cooperation with Turkish Toy Industry Association (OYDER), will be held in two sections in line with the demands of the industry. The virtual part of the fair, which is one of the distinguished meeting points of the toy industry in the world, will be held on a digital platform between 16-17 September 2020. The second part of the Istanbul Toy Fair will be held between 18-21 March 2021 at TÜYAP Fair and Congress Center in Istanbul Büyükçekmece as a face-to-face fair.
The countdown has begun
Providing information on the subject, Yeşim Ulusoy, Assistant General Manager of TÜYAP said, “This year, B2B Networking Days will be held on 16-17 September 2020 on the digital platform with the infrastructure we have developed in parallel with the physical fair at the Istanbul Toy Fair, which we have built for the first time in a hybrid model. In this process, we aim to contribute to the export by bringing together professional buyers who cannot visit the fair due to the travel disability and personal preferences with the leading companies of the sector ”.
Procurement delegation organization moved to virtual environment
Ulusoy stated that they moved the procurement delegation program carried out by TÜYAP through its foreign offices to digital with B2B Networking Days before the pandemic, and gave the following information: “With the Istanbul Toy Fair B2B Networking Days, we are bringing our purchasing delegation organization to the virtual environment. At the event, which will last for 2 days, hundreds of qualified buyers we selected within the scope of our target visitor program will have the opportunity to establish network and hold video meetings. Thus, our participating companies will be able to establish business connections with qualified buyers selected from their target markets and start trading before the fair date. I would also like to emphasize that our B2B event is free for the participants of the 3rd International Istanbul Toy Fair. "
Buyers Around the World Are Following
Emphasizing that they decided to organize the fair with OYDER in two stages and as a hybrid due to the intense demand from the sector, Ulusoy gave the following information about the physical fair to be held between 18-21 March 2021: “The demand of the industry that the second part of the fair will be held face to face in its traditional history. The 3rd International Istanbul Toy Fair, as one of the most important industry fairs in our hinterland, is closely followed by international procurement committees and professional suppliers. Despite all the difficulties in world trade, we believe that the fair will make a significant contribution to the trade volume of the producers and exporters of our country and will strengthen our global competition.
Turkey in the 'new generation fairs' experience which will give participants the first time thanks to intelligent 3. B2B matching system manufacturers at the International Toy Fair in Istanbul participating in the fair to meet with buyers from all over the world. Thus, business people will be able to continue their business year-round without any travel barriers. Achieving the title of "international" for the first time this year and supported by KOSGEB, the fair will bring together all stakeholders of the sector from domestic and international toy retailers and wholesalers to stationery retail and wholesalers, baby products and children's textile stores to educational institutions. The participation of 146 brands with 90 companies and company representatives from 8 countries has been finalized. Approximately 770 foreign and domestic buyers registered online for B2B Networking Days. With the digital applications developed in the new period fairs, participants will be able to easily communicate with domestic and foreign buyers online.
Year-round Uninterrupted Trade
Yeşim Ulusoy, Assistant General Manager of TÜYAP said, “With our investments in digital transformation, trade is no longer limited to the fairgrounds and dates”. Yeşim Ulusoy explained the services they provided in the new period as follows: “The exhibitor guide, which is available on all digital platforms, enables our producers to exhibit their products to the world and establish export connections. Thanks to our smart B2B matching system with the networking application and video meeting infrastructure, we instantly meet our producers participating in our fairs with buyers from all over the world. Thus, trade does not hinder travel barriers; continues uninterrupted throughout the year.
We give our exhibitors the opportunity to display their products and services with our web and mobile platforms. With our smart B2B matching system, we recommend them to relevant buyers at home and abroad, and offer communication channels that are not limited to the duration of the fair. Our websites, which carry the business connections at the fairs to the virtual environment, directly bring our participants together with millions of buyers from all over the world.
Largest Business Fair
The changing trends of the toy industry will also mark the 3rd International Istanbul Toy Fair, which is the biggest business fair of the toy industry. OYDER President Esin Yürür said that the digitalization trend that accelerated in the sector after the pandemic would have reflections on the fair. Stating that Turkey's toy market grew by 6 percent per year between the years of 2013-2017 walks, "in the production of 23.4 thousand tons of toys in 2019, while the value experienced an increase of $ 116.3 million. Domestic production has a great impact on this increase. Close to 100 domestic toy manufacturers in Turkey show activities. Current trend in the toy industry; Toys that integrate traditional toys with the digital world ... For example, it is possible to play games on the internet with Lego, Ninjago products and cards. The digitalization trend is seen as important for the future of the domestic toy industry. We anticipate that this trend will be reflected in our fair ”.
Game Sales Tripled
Stating that parents spend more time at home with their children during the pandemic process, Yürür said that therefore, the demand for toys and game products has increased. Yürür continued his words as follows:
“According to the research conducted by the global digital advertising technology company Criteo, with the start of the quarantine process with the Covid-19 outbreak, many parents had the opportunity to spend longer with their children. The same house functions as both a school and an office, resulting in children having access to offices without any restrictions, with a particularly high increase in the category of toys and play products. Because many parents turn to these products in order to concentrate on work during the time they spend at home. The game category, which has been increasing continuously since March 10, when the first case was released, rises to 320 percent.