New Generation Fair in the Toy IndustryThe 3rd International Istanbul Toy Fair, which was postponed due to the pandemic, will be held as a "hybrid fair" at TÜYAP Fair and Congress Center on September 2-5, 2020. The fair, which will be organized in cooperation with TÜYAP and Turkish Toy Industry Association (OYDER), will be enriched with new generation fair practices. Thanks to the smart B2B matching system, manufacturers participating in the fair will meet with buyers from all over the world instantly. Thus, the trade, which is free from travel obstacles, will continue uninterrupted throughout the year.
We are Updating Reservations
Achieving the title of "international" for the first time this year and supported by KOSGEB, the 3rd International Istanbul Toy Fair will bring together all the stakeholders of the industry, from domestic and international toy retailers and wholesalers to stationery retailers and wholesalers, baby products and children's textile stores to educational institutions. Over 3 thousand visitors registered online for the fair, where the participation of 150 brands with 89 companies and company representatives from 7 countries was finalized. In the new period, interest in fairs will increase and be maintained thanks to digital applications. Participants will be able to comfortably communicate online.
The Fair of the New Normal Period
As is known, the disease has changed the exhibition industry in the world and Turkey. The 3rd International Istanbul Toy Fair has kept pace with this change and transformation. Yeşim Ulusoy, Assistant General Manager of TÜYAP, states that those who will participate in the fair will have a hybrid fair experience. Ulusoy said, “With our investments in digital transformation, trade is no longer limited to the fairground and dates. As Tüyap Fairs Group, we offer more than face-to-face exhibition organization to our exhibitors and visitors with our 41 years of fair experience and the new generation exhibition practices we have developed. "We enable them to experience" hybrid fair "with the difference of Tüyap with our fairs that add strength to our digital applications.
Year-round Uninterrupted Trade
Thanks to the matching algorithms developed in the new period, TÜYAP brings together thousands of buyers and participating companies and offers business connections throughout the year. Yeşim Ulusoy explains the services they provide in the new period as follows: “The exhibitor guide on all digital platforms enables our producers to exhibit their products to the world throughout the year and to establish export connections. Thanks to our smart B2B matching system with the networking application and video meeting infrastructure, we instantly meet our producers participating in our fairs with buyers from all over the world. Thus, trade does not hinder travel obstacles and continues uninterrupted throughout the year. We allow our exhibitors to display their products and services with our web and mobile platforms. With our smart B2B matching system, we recommend them to relevant buyers at home and abroad and offer communication channels that are not limited to the duration of the fair. Our websites, which carry the business connections at the fairs to the virtual environment, directly bring our participants together with millions of buyers from all over the world.
The Largest Business Fair
The changing trends of the toy industry will also mark the 3rd International Istanbul Toy Fair, which is the largest specialized fair in the region of the toy industry. President of the Turkish Toy Industry Association (OYDER) Esin Yürür says that the digitalization trend that has accelerated in the sector after the pandemic will have reflections on the fair. Turkey, indicating that the toy market grew 5 percent per year between the years 2013-2017 walks, "in TRY terms in 2019 over the rack rate with an increase of approximately 20% to a market size of around £ 3.2 billion has been reached. On the $ basis, there was no increase due to exchange rate increases. The growth came from price increases and exchange rates. However, in 2019, when imports dropped a lot, significant increases were seen in domestic production and this increase was reflected in exports at the level of approximately $ 40-45 million. Close to 100 domestic toy manufacturers in Turkey show activities. The current trend in the toy industry; Toys that integrate traditional toys with the digital world ... For example, it is possible to play games on the internet with Lego Ninjago products and cards. The digitalization trend is seen as important for the future of the domestic toy industry. We estimate that this trend will be reflected in our fair, ”she says.
Game and Puzzle Sales Tripled
Stating that parents spend more time at home with their children during the pandemic process, Yürür says that the demand for educational toys, games, and puzzles that can be played together is increasing. Yürür continues his words as follows: “According to the research conducted by the global digital advertising technology company Criteo, with the start of the quarantine process with the Covid-19 outbreak, many parents had the opportunity to spend longer with their children. The same house functioning as both a school and an office has resulted in children having access to offices without any restrictions, with a particularly high increase in the category of educational toys and game products that can be played together. Because many parents turn to these products to concentrate on work when they are at home. "