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Mover and Shaker Exhibition of the Toy Industry
International Istanbul Toy Fair is getting ready to bring the toy industry together at TÜYAP Fair, Convention and Congress Center, Büyükçekmece - Istanbul between February 28 - March 3, 2023.The exhibition, which will take place in Istanbul, located in the center of Eurasia, will bring the visitors of this region together with the strong brands of the toy industry. While the companies will have the opportunity to exhibit their newest and the most popular products in Istanbul Toy Fair, the visitors will discover these products on-site and get closer to their commercial goals.
Mover and Shaker Exhibition of the Toy Industry
Yeşim Ulusoy, The Assistant General Manager of Tüyap Fairs Production Inc., has given information about the International Istanbul Toy Fair: “Our preparations are continuing. We aim to increase the number of visitors of the Istanbul Toy Fair, which opened its doors to nearly 4,000 visitors from 72 countries and 56 provinces in 2022, by at least 17%, and we act in line with our effective marketing plan on our show.
We will bring together the toy industry in the Eurasian geography with our exhibitors at the fair, with the support of our overseas offices in Moscow, Skopje, Tehran and Tbilisi, and our 80 agents in 18 countries.
Our efford with the aim of contributing to the export volume of the sector, are accompanied by digital marketing actions planned in 45 countries, especially in Germany, Italy, Poland, Spain, England, Hungary, Russia and UAE. Social media, digital advertisements and target-oriented mailings that we carry out in line with our marketing strategy plays an active role in reaching potential visitors.
Special Section of Baby & Mother Products
The Istanbul Toy Fair team, observing closely the changes in the country and the world economy in recent years, will act together in accordance with the changing dynamics in 2023. This year Special Section of Baby & Mother Products will be on display at our show.
All the products that the industry needs will be exhibited at International Toy Fair, which will be held for the fifth time by Tüyap Fair Organization Production Inc. in cooperation with Toy Manufacturers Association (OYDER). Toys, baby tools and equipment, innovative toys, hobby and artistic materials, educational and intelligence games, licensed products, bags and products of distinguished brands for the needs of the industry will be at the fairground for 5 days starting from February 28.
Important Note: Guests under the age of 15 will not be allowed at the fair, where there will be no retail sales due to the fact that it is a specialized fair.
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