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3887 Professional Visitors from 57 Countries at the Toy Industry's Gateway to the World
The interest shown by the visitors of the İstanbul International Toy Fair, which brought the industry together under one roof between 6 and 9 March 2024 and was organized by Tüyap Exhibitions Group in cooperation with TOYDER (Toy Association), pleased the participants. All segments of the toy industry were represented at the fair, which saw a 12 percent increase in the number of visitors and a 55 percent increase in the number of foreign participants compared to the previous year. Thousands of products in many categories, ranging from plush toys to technical and model toys, school equipment to educational toys, robots, toys made of wood and natural materials, were put on display at the fair, which provided added value to the sector's trade with the business connections that took place during the four days.The fair became the center of intercontinental trade
Stating that the fair, whose preparations continued throughout the year, attracted more interest than expected, Yeşim Ulusoy, Deputy General Manager of Tüyap Exhibitions Group continued her words as follows: "In addition to 17 direct foreign exhibitors from the United States, Bangladesh, China, Denmark, France, Iran, Sweden, Switzerland, Italy, Canada, Malaysia, Poland and Russia, which displayed their newest products to the visitors, 139 leading companies and company representatives from Türkiye took their place at the fair with stylish display areas. During the fair, we hosted a total of 3,887 professional business people, including 518 foreigners from 57 countries across Africa, Europe, Asia and North America, and 3,369 domestic visitors from 64 cities throughout Türkiye. This number, which represents a 12 percent increase compared to the previous year, also stands out as it is the highest number of visitors that the Istanbul Toy Fair attracted to date. The fair, which achieved a high satisfaction rate among both exhibitors and visitors, continues to shape global trade and help the Turkish toy manufacturers who want to build their own brand, increase brand awareness and accelerate their global growth by reaching new target markets. As the toy industry's gateway from Istanbul to the world, we strive to continue adding value to both the regional and national economies."
Fair made a huge contribution to the toy industry
Raşit Akar, President of TOYDER, said, "The İstanbul International Toy Fair, which we have organized together with Tüyap Exhibitions Group since its first year as TOYDER, is taking firm steps in its journey of branding. Serving as the gathering point of the giants of the toy industry and domestic manufacturers, the fair not only exhibits brilliants toys as always, but also plays an important role in improving the manufacturing power and export capabilities of the industry and increasing global awareness. The fair was held in a colorful atmosphere this year, too, and is followed by industry representatives with great interest. We had a nice and productive fair where buyers from both Türkiye and the 57 target countries made significant business connections with the participating companies.
The 2025 calendar announced
The fair stood out with its participants, including leading brands of the toy industry, and a highly qualified audience of local and foreign visitors, and preparations for the 2025 edition of the fair have already begun. The 7th edition of the İstanbul International Toy Fair, which will be held from Tuesday to Friday between 25 and 28 February 2025, continues to move forward through new strategies designed to grow the global market share of the industry.