About the Fair

Our story begins with our founder/CEO Cem Sunman and his personal passion for model cars, seeking a business that reflected his love of toys. He founded Sunman in 1985, where he aimed to deal with the highest quality toys. Today, Sunman is an acting toy manufacturer, exporter, importer, distributor and retailer group of companies, dealing with more than 12.000 SKU s. We carry out over 60 exclusive distributor s agreements and hold brand rights from Walt Disney, Warner Bros, Mattel, Sanrio, Peanuts, Rainbow MGM. We manufacture dolls, play dough, R/C vehicles and some specific plastic toys in our own toy factory in Turkey and own 24 brands manufactured in China and other countries. In addition to wholesale business, Sunman owns Toyzz Shop, a toy specialist retail chain that operates in the Turkish Market as the leader with 250 stores. Within the scope of its growth plan, Sunman continues its investments in foreign markets in 2022, launched its first Balkan store in Kosovo and made an important acquisition of Noriel, the largest toy brand with more than 90 stores in Romania that will propel its name to the top in the Balkan countries. Currently, Sunman owns more than 340 stores in Türkiye, Northern Cyprus and Balkan Countries. Sunman s motto is making toys accessible for everyone at all times and in the light of this vision, we continue our work with the utmost excitement at all times.